Cinematic property presentation

Property marketing has come a long way over the years, and with a premium property portfolio we know it’s essential to present every house and apartment we offer at its very best! Our in-house Head of Creative Content, Mica Bohannon, is dedicated to finding the angles that set every home apart and really represent on screen the type of lifestyle opportunity owning each property could represent. With the target audience for each individual property in mind, we create a suite of bespoke marketing to launch each home to ensure we maximise interest, viewings and ultimately achieve a successful sale.

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Our property videos are available to view on our newly launched YouTube channel (link below) and there you’ll find a fusion of techniques seamlessly crafted to ensure potential buyers get a real sense of what is on offer…

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Drone video – taking to the skies to gather drone footage is vital for coastal property in order to clearly illustrate the proximity of beach or harbour waters for those who are not familiar with the local area. And for countryside homes, the surrounding landscapes form a vital part of a buyer’s decision about whether a home suits their needs.

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Agent introduction – the Tailor Made sales team are experts in their fields and feature in their videos to better explain some of the benefits you perhaps wouldn’t otherwise see; how close is the beach or local shops? What schools are in catchment? Which way does the garden face? What are the USPs that make this property stand out?

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Local area footage – Many of our buyers are relocating to the area or investing in a second home, and for those people the local lifestyle on offer is just as important as the property itself, and by including video that depicts local activities, popular restaurants and beauty spots– we really are selling ‘the dream’!

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“Our videography and photography is bespoke to each home. When you’re dealing with premium listings in one of the most prestigious areas of the country you must go beyond the norm, and really sell the lifestyle that people are visualising for themselves as their dream life. I put a lot of love and care into every home I create content for, and I feel that what we produce here at Tailor Made is a true reflection of just how passionate we are about marketing your home” Mica Bohannon, Tailor Made Head of Creative Content.

You can see a showcase of our video marketing at www.youtube.com/@tailormadeestateagents